Hi, I just went on the presents for men site but couldn't see it but with a search found this:http://www.completecareshop.co.uk/mobility-aids/walking-frame-accessories/handy-bar/
It is very similar to the one I saw before and I had considered getting one when I had a Nissan Note buy my 4 week old 2008 lets me get in and out much more easily and with less back pain when driving I am loving it.
I bought one of these to help my father get in and out of the car: Red Handybar Vehicle Support Handle. Check it out on Amazon.
To be honest it's really for occasional passenger use and not each time a driver gets in and out of the car.
If you buy one remember to remove it immediately in case someone trying to help tries to shut the door for you!