Admittedly thisISthe future of vehicle entertainment and the car manufacturer that can streamline this technology will score a lot of points. From the video it seems that when your phone comes in contact (NFC) with your vehicle your dash terminal will becomes your phone. No need to learn a new interface no need to master different menu systems...
The only thing that would need to be factored in are those features that fall under safety and I see this as being something that would have to be dealt with jointly between the phone makers and the vehicle makers - pretty much as happens with secure transactions. It is really quite doable.
This module impressed me but the $700 price tag and having to open up the dash put me off.
You wouldn't know of a car TV program or Car Mag who we could speak to maybe they could test the unit. There is no need to use a 2008; in fact the product is officially sold for the 208 but from what I could figure out the SMEG are identical.